Multi-broker attribution: 5 brokers worked on deal, кто получает commission
Сложный
Недвижимость
55 мин
Attribution model
Ситуация: High-end real estate: deal closed после involvement 5 brokers (initial showing, second viewing, expert consult, negotiator, signer). Commission split? Need fair attribution.
Real estate Enterprise. Deal $5M. Commission 3% = $150K. Currently winner-takes-all (last broker). Unfair to early brokers.
Доступные данные
deals: id, closed_at, amount, commission
broker_interactions: deal_id, broker_id, type, ts
historical_splits: deal_id, broker_id, split_pct (manual decisions)
Задачи
- Attribution models: first-touch, last-touch, linear, time-decay.
- Validation: which produce "fair" outcomes.
- Recommendations.
- Implementation issues.
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