Lead → physical tour conversion упал — где friction
Средний
Недвижимость
45 мин
Tour funnel
Ситуация: Real estate: leads (contact form) → scheduled tour → completed tour. Drop scheduled→completed 20%. Brokers losing sales.
Tour scheduling: phone call by broker, slot booking. Avg 3-day delay between contact и tour.
Доступные данные
leads: id, listing_id, contact_at
tour_bookings: lead_id, scheduled_for, attended (bool)
broker_calls: lead_id, ts, outcome
Задачи
- Funnel breakdown: lead → call → schedule → attend.
- Time-to-call: faster better?
- No-show reasons.
- Process improvements.
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