KYC verification: 30% sellers abandon — где friction

Ситуация: New KYC требует ID, phone, photo selfie. 30% sellers абandon. Without verification — limited posting. Где friction?

KYC: 3 steps. ~5 min average. Required for paid posting + categories with high fraud risk.

Доступные данные

• kyc_events: seller_id, step, ts, completed (bool)
• sellers: id, signup_at, verification_status

Задачи

• Funnel: started → step 1 → step 2 → step 3 → completed.
• Step where most abandon.
• Segments: который segments highest drop.
• UX improvements.

Все кейсы для подготовки → ← Все кейсы