Broker channel loss ratio 95%, direct — 70%. Что не так?
Средний
Страхование
45 мин
Channel quality
Ситуация: Broker-sold policies показывают loss ratio 95%, vs direct customer 70%. Brokers say "fairness", finance — "kill channel".
Brokers commission 10-15% on sale. Direct channel: digital + agency.
Доступные данные
policies: id, channel, sold_by, sold_at, premium
claims: policy_id, amount, occurred_at
broker_performance: broker_id, monthly_volume, loss_ratio
Задачи
- Decomposition: which brokers worst.
- Risk profile differences: broker vs direct customers.
- Incentive structure: misaligned?
- Recommendations: differential commission / training / exit.
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