Renewal pricing experiment: до 10% uplift — design

Ситуация: Finance просит pricing uplift +10% at renewals. Customer success worries о churn. Design experiment to test.

B2B SaaS. Renewals annual. 200 accounts up for renewal next quarter.

Доступные данные

• accounts: id, signup_at, plan, current_arr, renewal_date
• price_history: account_id, price_changed_at, new_price

Задачи

• Experiment design: control vs uplift, sample size.
• Segmentation: к кому applicable.
• Communication: что говорить.
• Success criteria: net positive after churn impact.

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